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The Atlantic redesigned its article pages.


How The Atlantic redesigned its article pages to emphasize loyalty and how it went about redesigning its front-end CSS layout for desktop and mobile devices. The goal of emphasizing commitment is finding non-critical elements of the page and giving them less priority to when and how they load for the user experience. The idea of switching to critical CSS, which reduces the amount of code a browser uses to process information, feels like something I will want to research further. This article reflects the awareness that designers and publishers are getting used to when considering the responsive architecture of the site and content layout they would redesign for loyal consumers. They adopt language like lazy-loaded, dumping, and “the plumbing we’re putting in,” all of which regularly address technological improvements and changes for the privilege of loyal consumerism.

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